New Jersey book lovers — and shoppers in general — have a new and visually stunning space to explore. Indigo, a “cultural department store,” is now open in a 30,000-square-foot store on the lower level of The Mall at Short Hills. (Park near Bloomingdales for easy access.)
The Canada-based retailer made its U.S. debut earlier this month and will celebrate its official grand opening on Saturday, Oct. 27 and Sunday, Oct. 28. The sprawling store contains specialized boutiques that flow into one another for a shop-within-a-shop feel. These well-appointed areas feature everything from exclusive in-house designed lifestyle products and one-of-a-kind gifts to children’s toys and infant wear. Indigo will also host in-store author and celebrity events, making it seem a bit like FAO Schwarz for grown-ups. (Though there’s plenty for kids to enjoy as well.)
While the front of the store, which boasts a welcoming tree adorned with white lights, is inviting, shoppers will find themselves drawn to the attractively arranged sections that beckon beyond the book store. As Sorya Gaulin, vice president of public relations for the brand, pointed out, each is clearly labeled making it easy to find your way from one shop to the next — and all include books, of course.
Some standouts include ‘A Room of Her Own’ featuring handbags, cosmetic bags, scarves, and more. ‘The Joy of Cooking’ is where you’ll find cookbooks (obviously!) as well as pottery, unique ingredients, cutting boards, and other kitchen items home cooks crave. ‘The Paper Shop’ contains a unique and eclectic mix of greeting cards and gift wrap. Should shoppers purchase wrapping paper and wish to have a gift wrapped, an associate will take care of that at no additional charge.
Health gurus will want to linger inside ‘The Wellness Shop.’ Complete with a meditation hut, this section offers everything from weighted blankets and water bottles to FitBits and books on well-being. Shoppers in a rush can stop by the gift wall across from the registers. This display changes seasonally but contains interesting items for those in the market for a quick “grab and go” present.
Those looking to spark creativity and hands-on learning among the young readers in their lives will find plenty inside the Indigo Kids section, where story time and other family-friendly events will be held. If you’re hoping your little one will put down that device, this is a great place to find an old fashioned alternative in the form of board games and puzzles.
Recognizing that books pair perfectly warm beverages and comfy couches, Indigo includes a cafe, slated to open in late October. In addition to coffee and tea, guests can purchase healthy snacks as well as sweet treats.
Indigo’s Chief Executive Officer Heather Reisman, aka the company’s “chief book lover,” even has her own section where shoppers can browse “Heather’s Picks.” In a video about the brand, Reisman explained that her mission is to “inspire, inform and indulge people.” We’d say mission accomplished!
For more information, visit Indigo’s website or call 973-315-9696.