Main Street Donuts Receives Warm Welcome in Belmar


Credit: Christine Cardellino


The Belmar Business Partnership (BBP) at the Jersey Shore celebrated the grand opening of Main Street Donuts on Saturday, February 10, 2018, with a ribbon-cutting event at the new specialty bakery. In addition to members of the BBP’s Executive Board and Board of Trustees, attendees included Matthew Doherty, Mayor of Belmar, and friends and family of the business owners.

Celebrating the grand opening of Main Street Donuts in Belmar (from left to right): Sal Marchese, President of the Belmar Business Partnership and owner of Salon Marsal in Belmar; Paula Giunta (second from left), owner of Main Street Donuts; Belmar Mayor Matt Doherty (center); Joe Rizzuto (next to Mayor Doherty), owner of Main Street Donuts; and Tom Burke, member of the BBP Board of Trustees (far right). Also pictured are loved ones of Rizzuto and Giunta. Photo by Christine Cardellino.

The proprietors, Paula Giunta and Joe Rizzuto, who are in-laws, were inspired to start their business after visiting a made-to-order doughnut shop during a family vacation in coastal North Carolina three years ago.  

“The concept was something we thought we could do better, as these shops prepared basic doughnuts. We wanted to take it to the next level and create memorable sweet treats,” said Giunta, who has a background in catering and event planning. “We wanted to do this in a town that had the Main Street feel and appeal, and Belmar has all of that. We waited months for a space to become available, and when it did, we grabbed it.” 

Credit: Christine Cardellino

Main Street Donuts also serves signature, locally roasted coffees in addition to doughnuts made with more than 30 glazes, icings, cream and jelly fillings, and a wide array of toppings. In the coming months, Giunta and Rizzuto plan to introduce seasonal creations, such as a St. Patrick’s Day doughnut infused with Parade Day Irish-style Coffee Stout from Beach Haus Brewery in Belmar.

Credit: Christine Cardellino

“Belmar is amazing! Everyone has been so welcoming and supportive. We couldn’t have picked a better place for our business,” said Rizzuto, a graduate of The Culinary Institute of America. “Paula and I are very passionate about what we do. We believe if we prepare a great product, our customers will come back for more and more. We love being part of the Belmar community and plan on being here for a long time.”

Credit: Christine Cardellino

 “Main Street Donuts is a great addition to the Central Business District in Belmar. The BBP wishes Paula and Joe the best of luck with their new endeavor,” says Sal Marchese, President of the Belmar Business Partnership and owner of Salon Marsal in Belmar.

Credit: Christine Cardellino

Main Street Donuts is located at 705 Main Street in Belmar, New Jersey. For more information, please visit www.mainstdonuts.com or call 732-681-2100. Find them on Facebook at www.facebook.com/MainStDonuts.