Salt Hotels Offers Free Hospitality Program in Asbury Park

The diner is a new addition.

In preparation for the summer reopening of Asbury Lanes, iconic 1960s bowling alley-turned music venue, Salt School, a vigorous hospitality training program, will be re-introduced to the local Asbury Park community for its third year.

Asbury Lanes, he iconic 1960s bowling alley-turned music venue being brought to life this summer in Asbury Park.

The program, created by David Bowd of Salt Hotels in partnership with Master Developer, iStar, was conceived with the goal of giving anyone in the community the opportunity to receive training by the best in the business, for free.

This year, Salt School is looking to accept two hundred Asbury Park applicants, expanding on past years, and will employee a quarter of graduates at Asbury Lanes. School will culminate in a formal graduation and job fair, which was added this year due to demand from local businesses.

Industry leaders will teach students all aspects of hospitality with an added focus on food & beverage leading into the opening of Asbury Lanes this summer, which will offer a 24/7, full-service diner.

The diner is a new addition.

Founder and chef of the internationally recognized Meatball Shop restaurants, Daniel Holzman will be one of the special guest speakers.

Curriculum focuses will include: guest service, food and beverage management, accounting, culinary and bar trends, event planning, talent and human resources management, marketing and social media.

By simply answering “Why do you want to attend hospitality school?” via an online form, locals are given the chance to learn from renowned hotel innovator, David Bowd of Salt Hotels, who has three decades of experience, having worked with names like  Ian Schrager and Andre Balazs.

Motivated by his own humble beginnings in the industry—having no formal education and getting his start as a bellman at age 15–Bowd describes Salt School as “a movement so genuine it changed our culture.” In Salt School’s first year, 110 diplomas were awarded and 65 graduates were hired for The Asbury Hotel, Asbury Park’s first hotel in 50 years.

Many graduates from the inaugural year are still part of The Asbury family today and will be moving on to supervising and management positions at Asbury Lanes this season.


  • Application process is open from March 20-31, 2018; Salt School officially begins on April 14, 2018 and will take place every Saturday for three weeks.
  • Graduation will take place on Sunday, April 29, in time for the Asbury Lanes reopening over Memorial Day weekend.
  • In addition, a job fair will be held at The Asbury Hotel on May 6th where local hospitality businesses will have the opportunity to interview Salt School graduates

Where: The Boys and Girls Club of Monmouth County, 1201 Monroe Ave, Asbury Park, NJ

Applications: To apply, visit